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Why a Superior User Experience Is Your Competitive Edge in Supply Chain Management

Design that removes friction from every move

Operations run on seconds and context. If planners have to click through three systems to find a rate, a status, and a POD, the day slows and errors creep in. Turvo’s UI puts the essentials in one place: a shared timeline where orders, messages, documents, geofence events, and billing all live together. Rates return in the same screen where you tender. Arrivals and departures post the moment a driver crosses a geofence. Proof of delivery drops beside the bill of lading, so invoicing starts when the stop clears. Instead of swivel-chairing between portals, coordinators stay in a single flow. That means fewer keystrokes, fewer rechecks, and more loads covered with the same headcount.

The effect is obvious on the floor. “Where is it” calls fall because the real-time view is accurate and easy to share. Exceptions get handled faster because risky loads float to the top and the recommended next action is right there, not buried in a separate report. Your best people spend their attention on recoveries and customer moments that protect margin, not on hunting for basic information.

A customer experience that sells for you

UI/UX does more than make your team happy. It creates a reason for shippers to choose you and stay. Turvo’s branded Customer Portal gives end customers the same clean view your team sees, with live status, appointment details, documents, and chat tied to each shipment. They do not wait for a spreadsheet or a call back. They can self-serve answers in seconds, which reduces inbound tickets and increases confidence in your operation.

That confidence compounds. Proactive notifications come from the same timeline that ops uses, so promises feel coordinated rather than pasted together. When a consignee gets a timely heads-up and a clear option to reschedule, they remember it. When procurement teams evaluate partners, ease of doing business matters as much as price. A modern TMS with an intuitive portal becomes a differentiator in the sales cycle and a retention tool once the account is live.

Adoption in days, not months

A powerful system that is hard to use will sit underutilized. Turvo’s interface is purpose-built so people can learn by doing. Saved views keep each coordinator’s book front and center. Global search finds a shipment, customer, or document in a few keystrokes. Drag-and-drop documents land exactly where they belong. In-line chat means the latest decision sits with the facts that informed it.

Because workflows look and behave consistently across modes and regions, expansion does not require retraining the whole team. New hires lean on role-based layouts and short Turvo Academy lessons to get productive quickly. Leaders get change without chaos, which is the real test of UI/UX at scale.

Less non-revenue work, more capacity to grow

Every minute spent retyping data, forwarding emails, or chasing a signature is a minute not spent on revenue or service. Turvo’s UI trims those non-revenue tasks at the root. Rate, tender, track, and bill in one motion. Capture PODs and photos inside the shipment record so no one digs through a shared folder later. Let customers and carriers collaborate where the work lives, not in a detached inbox thread.

Do a quick thought experiment. If your team saves even a handful of minutes per load by removing clicks and eliminating status chase, the calendar opens up. That reclaimed time becomes a recovery play you previously missed, a new lane you can now onboard, or a weekly customer review that strengthens the relationship. None of that requires more seats. It requires a UI that turns busywork into flow.

What a better day looks like

It is 8:30 a.m. Overnight linehauls have hit the yard. Turvo flags two shipments at risk of missing a tight retail window. A planner clicks into the timeline, accepts the suggested resequence, and the consignee sees the update immediately in the portal. A driver uploads a photo of concealed damage from the dock. The claims lead reviews it in place and starts the workflow without asking anyone to email a file. A POD lands, billing rules fire, and the invoice is out before lunch. By mid-afternoon the board is clear, and the team has time to plan tomorrow’s coverage instead of putting out fires. That is UI/UX translating directly into operational calm and customer trust.

Ready to see the difference a clean, collaborative UI can make on your floor and in your pipeline? Book a Turvo demo and watch usability turn into results.

 

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